The Narrative Is Evolving
And We Are Shaping It

  • Naiy Production House is a UAE-based production company developing original intellectual property across film, television, and multimedia formats. Based in the United Arab Emirates, the company focuses on building story-driven projects rooted in the culture, history, and contemporary identity of the region.

  • We develop scalable intellectual property designed to expand across multiple platforms, including film, television, digital media, and live experiences. Each project is conceived as a multimedia story world, allowing the narrative to evolve across formats and grow into long-term cultural and commercial franchises.

  • Our storytelling begins with authenticity and cultural depth. Some projects draw directly from the heritage and traditions of the region, while others are contemporary narratives designed for international audiences. Across all formats, we focus on stories that combine strong creative vision with global commercial potential.

  • Naiy partners with cultural institutions, creative studios, and international organizations to expand the reach of its projects. These collaborations allow the company to develop immersive cultural initiatives, live programming, and cross-industry partnerships that extend storytelling beyond the screen.

  • Our ambition is for Naiy Productions to represent cinematic quality, cultural depth, and globally relevant storytelling, while contributing to the growth of the UAE’s creative economy.

Founder and Chairwoman of Naiy Production House, Rasha Khalifa Al Mubarak is a humanitarian, philanthropist, and creative patron committed to meaningful social impact.

She believes in the power of storytelling to foster empathy, spark dialogue, and drive positive change.

Deeply rooted in her culture and heritage, Rasha is passionate about preserving authentic narratives while bringing them to global audiences.

A strong advocate for justice and human dignity, she uses film and creative platforms to amplify voices that need to be heard.

Through her work at Naiy Production House, she serves as a bridge between East and West — connecting traditions with contemporary storytelling on the world stage.

The Naiy Ecosystem

Naiy develops original stories, cultural narratives, and scalable franchises, supported by strategic collaborations that expand their reach across global audiences.

  • Pearl Universe

    Pearl Universe is Naiy’s flagship narrative world, built around the heritage, mythology, and untold stories of the Arabian Gulf. Through films, series, and cross-platform storytelling, it expands into a long-term franchise ecosystem where cultural narratives evolve into global entertainment experiences.

  • Heritage & Culture

    This pillar focuses on stories rooted in history, tradition, and identity. Naiy develops projects that preserve and reinterpret the cultural legacy of the region, bringing authentic stories to life while making them accessible to international audiences.

  • Contemporary & Drama

    This pillar focuses on contemporary, multicultural storytelling designed to travel across markets and mediums. Through mixed-media formats and commercially driven narratives, these projects explore modern themes and diverse perspectives while creating content that resonates with both regional and global audiences.

How We Scale

A cultural ecosystem built through content, audiences, and franchises—amplified by strategic partnerships.

STORYTELLING IS NOT AN ACCESSORY TO CULTURE.
IT IS THE FOUNDATION.
IT IS MEMORY.
IT IS IDENTITY.
IT IS HOW A NATION UNDERSTANDS ITSELF AND HOW IT IS UNDERSTOOD BY THE WORLD.

WHEN WE INVEST IN OUR STORIES, WE INVEST IN HOW WE ARE SEEN AND HOW WE SEE OURSELVES.

AS LONG AS WE ARE HERE,
WE WILL CONTINUE TO SEARCH,
TO PRESERVE,
TO REINTERPRET,
AND TO CREATE WITH DEPTH AND DIGNITY.

BECAUSE OUR STORIES ARE NOT TEMPORARY. THEY ARE TIMELESS.